Positive Persuasion with NAB: Persuasive Communication for Lobbying and during Crises

Who Should Attend
This course is designed for anyone involved in managing communication response during crisis, policy and public affairs managers, the organization’s spokespersons, media relations,brand communicators, legal officers etc.


Module 1:
Crisis Communication Strategy

  • Crisis communication strategy best practice
  • Crisis dynamics: lessons for how crises originate and develop
  • Stages of crisis communication
  • Principles of reputation management
  • Case studies: examples and consequences of strong and weak crisis communication in practice
  • Key ingredients and approaches to formulating a crisis communication strategy

Module 2
Strategic Communication: The Key to Lobbying

  • Lobbying Elected Officials
  • Know Your Decision Makers
  • Effective Communication With Elected Officials
  • Dos And Don’ts for Communicating With Elected Officials

Venue:  Scotch Bonnet, Victoria Island, Lagos
Fee:      ₦55,000. 00
Date:   29 March 2019
Time:  9.00 am – 5.00 pm
For registration send email to nab@necciprroundtable.com or click the "Register Now" link below:


Register Now




Nkechi Ali-Balogun Principal Consultant/CEO
+2348020354092, +2349096733625


The first edition of Positive Persuasion with NAB  was a most useful training for me because it has helped me as a leader to learn how to be more persuasive working with my team.
I also learnt a few lessons on how to persuade both clients and prospects. It is all about appealing to their self-interest. The content was rich with practical illustrations including the videos.The resource persons were very knowledgeable of the areas covered and the overall coordination: was very good.

- Okwudili Onyia, Director, Strategic Communications, Caritas Communications Limited